Product · AI · Platform

Product leadership
grounded in business.
Amplified by AI.

Building software keeps getting cheaper. The scarce resource now is knowing what's worth building — and that judgment comes from understanding the business underneath the product. Mine comes from a decade of running one.

David Masterson
$50M
Commercial business
line built from zero
5 yrs
In product,
triple-promoted
20+
AI & product
certifications

§ 01

Platform thinking.
Business judgment.

Five years shipping products across travel, luxury, and hospitality — with a business operator's eye for what actually moves metrics. Marketing platforms, member portals, booking systems, core infrastructure, and AI in production.

Platform & API Products

Currently leading a ground-up rebuild of Exclusive Resorts' core operating system — inventory, property management, reservations, contract admin, and internal booking tools — in React with a GraphQL API, Algolia, Salesforce integration, and AI features layered in.

GraphQLAWSAPI StrategyMigration

AI in Production

Shipped recommendation engines, trip-recommendation tools, member profile summarization, and chat agents — actual production ML systems, not proofs of concept on a slide deck.

LLMsRecommendationGenerative AI

Multi-Brand Product Org

Player-coach across three brands post-acquisition — standing up a Product Center of Excellence from scratch while staying hands-on as IC PM for three public sites.

Team LeadershipAgileMulti-brand

Business & Finance Background

B.S. Accounting & Finance, UNC. Started in public accounting. Six years at Caesarstone running P&L and a 30+ person department. I evaluate product decisions the way a GM evaluates a business unit.

P&L OwnershipROI ModelingFinance

More about what I've built
and how I work

Full background → AI projects → Contact →